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Clustering - Design Flow Kit

Legend

Show basic legend

Learn about the use of the 12 design elements and the methods.
Click above on the basic legend from the physical kit or surf through the more extensive legend.

On the bottom of the page of each element you find some relevant ‘methods’ (yellow sticky notes). These are just examples, there is an infinite number of methods to choose from.

Methods are placed on a design element, to show where and how they are used in your design flow. A mood board for example can be used as an inspiration board to diverge or as a criterium to converge, on itself its use is not clear. As the mood board example shows us, methods are often used multiple times in a strategy.

Clustering

Clustering

This is a design activity, somewhat hard to understand without having experienced it.
I found that clustering makes people more intelligent ‘around’ a certain problem, which really pays off during the whole project. Apart from that it has practical advantages.
Often solutions have certain common properties. Those are clusters. Imagine we had a brainstorm to find solutions to get from A to B and we found a hundred solutions. We can now cluster these ideas, for example, by force: human powered, animal powered, fossil fuel, wind power. Or we can cluster on rolling, flying and gliding. Often the clusters are than used to converge, of every cluster one solution is chosen.
The process of inventing the different clusters is already creating intelligence. In my opinion it sometimes beats the actual diverging methods at finding better solutions.

What if I don’t cluster?

Clustering helps you identify real diversity in ideas. If there are hardly any clusters, the ideas are similar. It gives you different views on the problem. It’s also a way to use the analytical brain to get diversity in ideas. Clustering is one of those real designer habits that are easily overlooked. It creates oversight and insight. It’s part of the magic of design (thinking), where after clustering three times all of a sudden, a new thought comes in that is the seed for the end product.

Where in the design flow?

Typically after converging. One can also cluster other things like test results or polls. Creating persona out of an inquiry for example.

Which method to use?

Clustering always means creating groups or clusters of similar items, a specific method is not necessary. Depending on your case a more specific method is possible when preferred.

Clustering Research Data